Our story | Reset
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Reset is driven to alleviate the financial costs of poverty and transform the way people manage their money.
Born from the lived experiences of a team coming from immigrant and blue-collar households, Reset is built for those striving for more while making do with less. We care because we come from the very communities we and our partners aim to serve.
The Problem
65% of Americans live paycheck to paycheck, struggling to cover basic expenses.
For those with little savings and limited credit access, making ends meet often means relying on predatory loans, overdraft fees, and late bill penalties.
The Solution
We started from a blank canvas and reimagined a financial wellness product that combines daily access to income with streamlined budgeting. Existing solutions fall short because they:
• Charge high fees to workers
• Are not designed for people with multiple jobs or employment changes
• Ignore holistic financial health
We got rid of all the senseless fees that other solutions charge and finally made a product that's employer portable (we go where you go) and works with existing checking accounts (we come to you).
A Financial GPS
With Reset, cardholders can confidently take control of their finances—avoiding the predatory financial services that trap millions in debt.
We swap financial stress for economic stability, providing tools that support long-term financial health.
Reset is more than a product—it’s a movement.
Everyone deserves a fair chance at financial freedom. Ready to Reset?
We knew there had to be a better way. So we built it.
Matt Dicou
Co-Founder & CEO
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Wes Rodriguez
Co-Founder & COO/CFO
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Brian Mascarenhas
Co-Founder & CTO
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Briana Case
BizOps Lead
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Will Fifer
Designer & Engineer
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PJ Huynh
Engineer
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